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Department of Commerce, University of Delhi


Academy of Indian Marketing (AIM)





Topic of interest include:


Understanding Digital Consumer & Marketing Practices

 
  • A. Understanding Digital Consumer
  • Consumer Adoption of E-Commerce
  • Customer Expereince in Digital Space
  • Online Purchase Behaviour
  • Mobile Marketing and Consumers
  • B. Managing Marketing Practices in Digital Space
  • Web Experience Managament
  • Digital Technology and Business Processes
  • B2B Online Markeitng
  • Mobile Marketing and Retargeting
  • Customer Relationship Marketing
  • Email and Video Marekting
  • Paid Search Marketing

  • Social Media for Social Causes

     
  • Social Media Marketing
  • Digital impact on Social Behaviour
  • Social Media Marketing in Public Sector
  • E-Governance
  • Integrated Digital Social marketing
  • Social Media and Social Capital creation
  • Social Media in Political Campaigns
  • Responsible Marketing and Social media
  • Corporate social initiatives and social media marketing
  • Social Media in Emerging Markets
  • Social Media in Education
  • Social Media in Healthcare
  • Social Media in Religion
  • Social Media in Arts and Culture
  • Analytics: Present and Future

     
  • Predictive Analytics
  • Big Data Analytics
  • Web Analytics
  • Marketing and Sales Automation
  • Video Analytics
  • Customer Journey Mapping and Analytics
  • Emoji Anlytics
  • Customer Intelligence and Data Mining
  • Social Media Analytics
  • Univeristy of Delhi

    Delhi Attractions

    Department of Commerce reserves the right at its sole discretion to postpone or change the venue,
    date and/or time of the conference without prior notice before early bird registration deadline.
    COPYRIGHT © 2017 DEPARTMENT OF COMMERCE, UNIVERSITY OF DELHI. ALL RIGHTS RESERVED.Akshaya Shah